Earlier this month, it was reported that the popular and controversial hip hop site World Star Hip Hop (WSHH) has partnered with Cartoon Network’s Adult Swim. Adult Swim’s programming is geared toward a more mature audience, and with the success of the Boondocks animated series and Tyler The Creator’s variety show, Loiter Squad, a WSHH project would be a natural fit.
Details are still scarce, but theGrio.com caught up with John Holland, a writer for the upcoming WSHH TV venture to get more scoop. Holland gave us a better idea of what fans can expect from the pilot.
TG: How much input did Q, CEO of WSSH, have in the creation?
First off, let me say that Q is a really cool dude. Like, my first thought was he’s going to be some Suge Knight kinda guy that was obsessed with street fights and what not, but he’s a really friendly, tech-savvy guy. After the last day, he asked if he could take a picture with us? Us? You? Man we should be asking you for that (and he even sought out and tagged us on Instagram). He pretty much had access to anyone we could imagine.
It was just a matter of convincing people that we’re not making fun of them but having fun WITH them.
TG: Adult Swim in the past has been known to push the envelope, but most would consider World Star Hip Hop to be a pretty extreme. How will WSHH fit within on a TV platform?
Adult Swim is always about being different. If you really look at their shows, they’re not comparable to any other show on any other network. We’re definitely going to push the show to its limit, but with the room of writers we had, it’s not just going to be trashy, lowbrow comedy (maybe a stripper or ten).
It’s really some good writing with awesome stories and twists no one will see coming, while keeping it gritty and raw. I think those combinations make it fit well within Adult Swim.
TG: How does a brand that began as “ratchet” transition into the mainstream?
Honestly, we’ll find out with the show. Honestly, with WSHH already having such a strong brand, anyone willing to do anything with them must know what comes with the territory. Of course, it’s not total anarchy.
We still have network guidelines and Standards and Practices to obey, but you don’t approach WSHH unless you want a little ratchet in your life.